Strategy Development: Build plans to align online campaigns with overall company growth goals.
Content Creation: Produce blogs, videos, and social updates that attract and educate target audiences.
Search Optimization (SEO): Improve website visibility on search engines to drive free, organic traffic.
Paid Advertising (PPC): Manage online ad budgets on platforms like Google and Meta to acquire quick, targeted leads
Social Media Management: Grow brand communities and interact directly with followers on networks like Instagram, TikTok, and LinkedIn.
Data Analysis: Track metrics using web tools to measure return on investment and optimize future campaigns
Expanded Digital Marketing Metrics
| Advanced Area | Deep-Dive Responsibility | What Success Looks Like |
|---|---|---|
| Growth Hacking | Rapid A/B testing, viral loops, and low-cost acquisition experiments | Finding non-traditional, highly scalable traffic channels |
| Brand Protection | Legal privacy compliance, negative review management | Zero compliance penalties and a high public sentiment score |
| Marketing Ops | Managing the tech stack, data clean-up, and tool integration | Seamless data flow between marketing and sales teams |
